Advertising is a very important part of a business no matter whether huge or small. Press releases are quite essential for creating and maintaining public relations. Press release and public relations, the two PR’s are often mistaken. PR actually corresponds to public relations not press release; however, press releases are one of the tools in PR. PR or public relations basically aim at informing the public about your business by the means of news stories and articles. It is one the best ways of advertising since the people are more likely to read news stories rather than an advertisement.
The Three P’s
Press release, publicizing and public relation (PR) are all interrelated terms yet each one has its different function. Press releases are also known as news releases, the only difference is, a news release is not only intended for the media distribution but it is also for the general public.
Public relations (PR) thus refer to the communication of the business with the goal of creating a healthy image in front of the public. They are basically the strategies for the business to inform of their presence and work in a good way. It is the grounds for publicizing the goals and image of a business. The form of communication can be anything from articles, to blog posts, to letters and of course press releases.
Hence, a Public Relations Press Release generates publicity and at the same time develops good public relations.
Now, the next step is to be able gain maximum of the news coverage by sending it out as press release. The article or the stories about the business is likely to be published by various print Medias such as newspaper, magazines, online etc. A press release cannot just be printed, they should contain news, something that you want the public to know, some of the events for which a press release can be sent out are as follow:
• Commencement of a new business,
• Expansion of the business,
• Shifting to a newer location,
• Products or services launch,
• Celebration of success or anniversary,
• Getting big and important orders,
• Funding a sports team or a band or anything else,
• Raising certain concerns,
• Special events, offers and much more
An ideal Public Relations News Release should have a striking headline which should be followed by the news or the story you want to bring in the knowledge of people. The information should be easily readable and hence the amount of space can be increased between the lines. At the end, contact details should be provided such as phone number and email address. This is because the editor may wish to contact for more information. As the press release is more of an article about something new in the business and hence should not be written as an advertisement. It should be brief and to the point just same as realistic news in the news papers. The story provided by you if published as it is or with fewer changes by the editors means that it is a good press release.
The Three P’s
Press release, publicizing and public relation (PR) are all interrelated terms yet each one has its different function. Press releases are also known as news releases, the only difference is, a news release is not only intended for the media distribution but it is also for the general public. Public relations (PR) thus refer to the communication of the business with the goal of creating a healthy image in front of the public. They are basically the strategies for the business to inform of their presence and work in a good way. It is the grounds for publicizing the goals and image of a business. The form of communication can be anything from articles, to blog posts, to letters and of course press releases.
Hence, a Public Relations Press Release generates publicity and at the same time develops good public relations.
Now, the next step is to be able gain maximum of the news coverage by sending it out as press release. The article or the stories about the business is likely to be published by various print Medias such as newspaper, magazines, online etc. A press release cannot just be printed, they should contain news, something that you want the public to know, some of the events for which a press release can be sent out are as follow:
• Commencement of a new business,• Expansion of the business,
• Shifting to a newer location,
• Products or services launch,
• Celebration of success or anniversary,
• Getting big and important orders,
• Funding a sports team or a band or anything else,
• Raising certain concerns,
• Special events, offers and much more
An ideal Public Relations News Release should have a striking headline which should be followed by the news or the story you want to bring in the knowledge of people. The information should be easily readable and hence the amount of space can be increased between the lines. At the end, contact details should be provided such as phone number and email address. This is because the editor may wish to contact for more information. As the press release is more of an article about something new in the business and hence should not be written as an advertisement. It should be brief and to the point just same as realistic news in the news papers. The story provided by you if published as it is or with fewer changes by the editors means that it is a good press release.
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